Friday, August 11, 2006

10 Mega Trends Driving This Business Forwards

  1. Growth in interest in natural products as people want to feel better, recover from sport quicker and live longer, for example. A trillion dollar market.
  2. Baby Boomers – 1/3 of the world’s population is turning 50. They want to stay younger, longer and they are buying the products to help them. They want financial security and they will continue to seek out profitable business ventures!
  3. Half the population overweight due to heavily marketed carbohydrate based snacks, soft drinks and fast food. Food companies make the highest profit margins on these products.
  4. Unique Harvard Business School lectured business model not to be compared to any other model (watch the brilliant compensation video).
  5. Growth in acceptability and usability of the internet. It is EXPLOSIVE! Do you know anyone that hasn’t bought something online?
  6. Residual income to replace diminishing pensions. An increasing need to take responsibility for pension provision oneself
  7. Government legislation- with increasing responsibility of the individual, tax advantages of working from home, and getting people off the busy roads.
  8. Desire for people to have control and of their lives.Job security no longer exists
  9. Work from home lifestyle, appeals to so many
  10. Choosing the hours you work and who you work with

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